No more lavender fields or mountain tops please, urges agency in effort to stop people ‘travelling under the social influence’
New Zealand’s tourism agency is seeking to edge out influencer-style photoshoots at tourism hotspots with a tongue-in-cheek campaign against “travelling under the social influence”.
In a video, the comedian Thomas Sainsbury stars as a lone ranger in the “social observation squad”, chiding tourists for perpetuating tropes such as a hat-wearing woman in lavender field, a man quietly contemplating on a rock, and “a classic one in these parts: the summit spreadeagle”.
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